content playbook project
The Content Playbook Project
Your Roadmap to Stress-Free 2025 Content Planning
Plan smarter, post with purpose, and create with confidence.
What Is The Content Playbook Project?
Say goodbye to the last-minute scramble of what to post and hello to a streamlined, impactful content strategy! Over the next three months, we’ll work together to map out your 2025 content calendar, explore trends, and build a flexible yet structured plan that aligns with your goals.
This isn’t just planning—it’s transformation. With bi-monthly sessions, expert guidance, and a community of creative minds, you’ll walk away with more than just a plan—you’ll have clarity, confidence, and content that connects.
What you will get out of the Content Playbook Project?
Each session is designed to address a specific area of your content strategy, from clarifying your brand and audience to planning campaigns and setting up systems.
1. Define Your Brand & Audience: Create clear content pillars and understand who you’re creating for.
2. Get Inspired & Plan Themes: Map out monthly themes and brainstorm engaging ideas.
3. Create Content with Confidence: Learn tools and techniques for creating high-quality content.
4. Systems & Scheduling: Set up tools to streamline your workflow and stay consistent.
5. Building Cadence & Campaigns: Develop campaigns that align with promotions, holidays, and events.
6. Wrap-Up & Go-To-Market: Finalize your strategy and set actionable goals for Q1 2025.
Why Join The Content Playbook Project?
Eliminate Stress: Never wonder what to post again—your entire year is mapped out in advance.
Stay Current: Get the latest insights on trends, tools, and strategies to keep your content fresh and impactful.
Work Smarter, Not Harder: Automate where it counts and save time with proven systems.
Collaborate & Connect: Join a vibrant community of creatives to share ideas, feedback, and encouragement.
Real Results, Real Impact: With a clear plan, you’ll engage your audience, hit your goals, and reclaim your time.
Who Is This For?
Content Creators - Real Estate Agents - Entrepreneurs - Business Owners
Anyone tired of the chaos of last minute posting and seeking clarity and ease in their content planning.
Creatives who thrive on collaboration and want to work smarter, not harder!
What's Included in the Membership?
Bi-Monthly Live Sessions
Every other Monday 12 pm CST- 1 pm CST month, we’ll meet virtually to brainstorm, strategize, and co-work on your 2025 content.
2025 Content Blueprint
Map out your themes, campaigns, and promos for the year while leaving room for creativity & flow.
Community Facebook Group
Connect, collaborate, and get support from other creatives who are changing their content approach!
Weekly Topics & Training
Learn tools, trends, and systems that simplify your content creation process, from automation to analytics.
Systems & Tools Overview
Explore the best strategies for automations, scheduling, and maximizing your workflow.
Real-Time Implementation
This isn’t just theory—each session includes hands-on working time to put your plan into action.
Meet your project hosts!
Micki Gram
Micki Gram is a dynamic social media strategist and PR professional with years of experience helping brands amplify their digital presence. Known for her innovative approach to content creation and audience engagement, Micki has partnered with influencers, entrepreneurs, and established brands to craft campaigns that resonate. Her expertise in building online communities and leveraging social media for storytelling has made her a trusted resource for businesses looking to grow their impact and influence.
Shannan Hale
Shannan Hale is a master of connection and community building, with a proven track record in crafting immersive brand experiences and executing impactful social media campaigns. As a seasoned expert in experiential marketing and PR, she has worked with brands to build loyal audiences through authentic storytelling, strategic collaborations, and engaging content. Shannan’s ability to foster meaningful relationships between brands and their communities has positioned her as a sought-after leader in social media PR and community activation.
PRICING
Choose Your Plan
COMMUNITY
$99/m
1 - 1x1 30 min intro strategy call
Bi - weekly virtual strategy session
2025 Content Blueprint
Community Facebook Group
Learn Systems + Processes
3 MONTH COMMITTMENT
COMMUNITY +
$297/m
Everything in Community +
Monthly 1x1 strategy session
Weekly community office hours
Content Audit
Stories Feature YAMM Social
3 MONTH COMMITTMENT
COMMUNITY + CONTENT
$497/m
Everything in Community
Everything in Community +
Monthly Media Day (AUSTIN)
3 MONTH COMMITTMENT
Don’t Just Post- Transform Your Content Strategy
